Wednesday, November 10, 2010

Hard work pays off!

Hello - so I missed a couple of days this week - but I have been feeling quite tired, as I pulled an all nighter on Friday, so I could be ready for Saturday.

Saturday was a huge success and I am very grateful to my friend Sooze and her mum Mary for hosting the mini fair for me - it was a huge confidence boost and made all my hard work more than worth while!

Even though it was a mini fair at a house, I decided it would be good to road test some of the changes I have made to my stall / display following the Berkhamsted Market. I was pleased to see that the 3 major changes drew results / compliments.

The changes I made were -
Brooch Display - I have never really sold that many brooches and I was convinced that this was in part due to the way they were being displayed. So I bought some really beautiful boxes and put the brooches in and it worked - I sold 10 brooches on Saturday, so definite improvement - hopefully using the vintage cake stand to display them at the next 2 fairs will bring even better sales.
Price Display - I usually have my price list on one sheet, in a nice perspex holder centrally on the stall, but I realised that this is not great for everyone - so I made individual tent cards and wrote the product, price and any special deal on this and positioned them infront of the products. Once again this worked, as people didn't have to ask for prices and I think this makes them feel more comfortable.
Card Display - Normally, I display my cards in the boxes I use to transport them - they are pretty, but don't showcase the cards. I bought a decent card rack and this means you can see what the cards are like - therefore tempting you. One of the ladies on Saturday commented that this made it much easier to choose cards.

I am really pleased that I was honest enough with myself to implement changes, even though they are relatively small, they have enhanced my sales a great deal.

This is my first week of not working on a Friday - hurrah! However, there is a reason for these non-working Fridays - I need to concentrate on the next 2 craft fairs, I need to start sewing the bags for the Esher fair, finishing the painting of the Christmas Decorations and replenishing my depleted stock (cards, brooches, felt decorations, scarves) - please note I am NOT moaning, I am happy that my stock is depleted because I have sold it!

I am also busy compiling a list of what to make / buy / give people for Christmas, there have been lots of requests for cards, so once the craft fairs are out of the way, early December is going to be busy! Hubby and I have also been working on our Christmas card list - which is epic - how did it get so big?

Today's picture is from Hobbycraft - it is an advent calendar and I have modified it to make my own - which I have sold 10 of so far!! They are so cute and really easy to make and a good way of using up oddments in your stash.


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